Home / News / Presentation ‘Value proposition and capture’ by Marina Bos-de Vos and Alijd van Doorn


On November 24th, Marina Bos-de Vos and Alijd van Doorn gave an interactive presentation as part of the lecture series ‘Profession & Entrepreneurship: New Services, New Models of Earning’ of the Rotterdamse Academie van Bouwkunst. The goal of this series is to support students in developing their own professional identity as a (landscape) architect or urban planner. Entrepreneurship plays an important role. The presentation of Marina and Alijd treated value proposition: what do you offer as an architect, which services do you want or don’t want to provide and how do you try to achieve this? Also value capture was discussed: hoe do you make sure you get paid for the services you provide and which model of earning suits your proposition?