Home / Results / Living Labs / Living Lab #8


The eighth Living Lab of futurA was dedicated to project oriented business and governance models for architecture firms. The futurA team is in the process of developing a toolkit that can support these firms. During the Living Lab, the first concept version of the toolkit was tested. The team and the consortium were invited to do so at the bureau of IAA Architecten in Amsterdam.

Marina Bos-De Vos and Bente Lieftink are designing a toolkit based on the research results of futurA. The goal of the toolkit is to help architects and clients to make more conscious choices regarding the way they handle their projects. De concept version consists of a framework that is based on the well-known business model canvas (Osterwalder & Pigneur, 2010). The canvas is meant to give a simple overview of and insight into the business model of an organisation. The futurA-team further developed the framework and focused on the architecture branch. It is most suited for working with multiple projects.

During the Living Lab, the toolkit has been tested by the consortium. In the fictitious project that formed the basis of the test, the architect was given a developer’s role. The framework could be completed in two ways: from the the perspective of the architect and from the perspective of the client. Everyone completed the framework individually with the assistance from a member of the futurA-team. Participants were asked to think out loud when considering and deciding what to do.

The reactions on the toolkit were very positive. It illustrated recognisable problems from practice, and it provided a way to think about these problems. It also helped the participants make decisions more consciously, because they were able to view their decisions in a broader perspective.

Some questions were discussed at the end of the living lab. For example, the role of the architect who also develops, and the consequences regarding financing and risks were discussed.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers: John Wiley & Sons.